'Ulu | Unisex Sweatshirt - creme

Kealopiko
The sweet center, the prized piko, the tender and delicious belly of the fish, those are all meanings of ke alopiko. It’s that delectable piko of the moi (Polydactylus sexfilis) that you see in our logo. Our kūpuna loved to eat this māhele momona, or choice part of the fish, as in the ʻōlelo noʻeau (traditional saying) “I ka piko nō ʻoe lihaliha” - Eat of the belly and you will be satisfied. The kaona of that ʻōlelo has it’s own spicy connotations, of course. Fat fish eaten with sticky poi recall the ʻāina momona, or thriving and productive lands and waters, that our kūpuna were famous for. The incredible agriculture and aquaculture systems they developed through living in conversation with the land brought food production to a very high level. Those ways in which they strove toward productivity and abundance inspire what we do: create for our community and the people of today. The alo, or the front of the body, is what we present to the world. The piko, or navel, that connected us to our mother in the womb also connects us to the present, to our living relatives, and to those with whom we spend time. We strive to create beauty for the alo, forms that complement the kino (body), and moʻolelo that inspire the noʻonoʻo (intellect). We draw concepts from the rich natural and cultural heritage of Hawaiʻi, our home. Minimizing impact to land and sea is important to us, so we use ʻāina-friendly materials and donate a percentage of our profits to community efforts aligned with our mission. Learn more about us at www.kealopiko.com.

Kealopiko
ʻO ka piko o ka iʻa ka māhele kaulana i ka ʻono me ka momona, e holo ai hoʻi ka ʻōlelo “I ka piko nō ʻoe lihaliha.” Ua ʻike leʻa ko kākou poʻe kūpuna i kēia ʻano, ʻoiai ua ʻai pinepine lākou i nā iʻa o ke kohola, ka papa, a me ka loko, e like hoʻi me ka moi (ka mea i ʻike ʻia ma ko mākou lōkō). ʻO ka loko iʻa me ka loʻi kalo ka piko o ka ʻāina momona, ka mea i kaulana ai ka nohona o nā kūpuna. Ua hanohano nō hoʻi ʻo Hawaiʻi i kona mau nani like ʻole: nā lāʻau a me nā holoholona ʻōiwi, nā manu o ka nahele, ka uluwehi o ke koʻolau e loaʻa mai ai ka wai he nui, ia mea aku, ia mea aku. Mai uka a i kai, piha ko kākou mau ʻāina i ka nani, ka mea a ka lāhui e hoʻohiwahiwa mau nei me ka mahalo. A ʻo ia hoʻi ko mākou e ʻimi ai e hōʻike ma o ka haku lau, i mau mea nani no ka poʻe o kēia au, a i mea hoʻomanaʻo hoʻi i ka mole a me ka moʻolelo o kākou. Ma ka wā e kōkō ʻia ana, pili ke keiki i kona makuahine ma o ka piko o ke alo (ka mea hoʻi ma ka ʻōpū), a ke puka mai, ma ia piko nō hoʻi e pili ai me ka ʻohana, nā hoa, a me ka poʻe o kēia wā, ʻo ko ke alo hoʻi. Kiʻi mākou e hana i mau mea e nani ai ke alo, e kohu ai i ke kino, a e ulu ai ka noʻonoʻo. I loko nō o ka lawelawe ʻana i kēia ʻoihana, hoʻāʻo mākou e mālama ʻāina e like me ka hiki. ʻIke ʻia ma ke ʻano o ka lole, ka wai hoʻoluʻu, a me ka pena a mākou e koho ai. Pēlā pū me ko mākou hoʻohana ʻana i nā ʻāpaʻapana keu, i ʻole ai hoʻi e kīloi wale ʻia aku. ʻO ka mea nui naʻe, ʻo ia ka manawaleʻa ʻana aku i nā papahana kaiāulu e kākoʻo ana i ke ola o ka ʻāina a me ke kanaka. Ma laila kākou e ola ai!